So, the web site turned out great... "Everybody just loves my new web site but I need to make some
Sound familiar? We hear it all the time. Designing web sites is a tedious process and it's hard to stop working and do a web site update on another site without losing your train of thought. We used to do both but now we focus our effort on updating sites and leave the design projects to the agencies and the creative guys who specialize in web design. And, quite often, they would rather leave the web site updates to us. A well designed web site has a life cycle of about 3 to 4 years. During that time the web site slowly goes through update after update until the elements no longer seem to work together as fluidly as they once did. Then it's time to develop a new web site using the latest in design techniques, but until that happens, it's the web site updating that keeps your visitors coming back again and again.
Updating can be anything from changing pricing, terms & condition, tracking codes or textual page content to a complete site re-skin. Sometimes you need to get these updates done at a moments notice. A good web site updating service should be able to get your changes updated and uploaded in a jiffy with an average turn around of less than 4 hours and even faster during regular business hours. All web site update requests should be proofed and spell checked and the updating service should keep track of other areas of your web site that relate to these changes and make sure they are updated as well.
Re-skining is a common practice where the content remains the same but the look and feel is updated with new graphics and menu elements. It's a fairly inexpensive way to get another year or so out of a web design that is mechanically working but just needs a fresh look.
The hardest part about putting video on your web site is getting someone to shot the raw footage. It doesn't have to be shot on a lot at Universal Studios to work. In fact, provided the lighting is fair and the audio is audible, candid and somewhat amateurish video works much better. We crop the footage to the story line and add an intro, music and/or credits. Then the video is exported in a format that works well on the internet. Once it is exported it is as easy to upload for viewing on your site as a textual page would be.
Everybody is talking about Facebook, YouTube and Twitter. Maybe you should be doing some things on these Social Media sites to make sure you have a presence? Interactive sites like these need to be monitored and comments need to be quickly responded to. Many companies fear negative feedback from these sites but remember the old saying, "The only thing worse than people talking bad about you is no one talking about you at all!" We handle the good and the bad so as to make it all present our customers in a positive light. Blogging can be a great source of input that you don't want to miss. Years ago we spent $1000's on focus groups to get a narrow and sometimes misleading opinion on our efforts. Today, for pennies, we can get a broad and accurate consensus on what our customers really think of our products and services and what they'd really like us to offer them in the future. Getting your video to "go viral" on a social media site can take a business from an unknown to a household name but what seems to make video popular is neither easy to duplicate or predictable in results. Still, if just a few thousand people see your video or interactive site you will have a considerable increase in traffic to your web site so working the aspect of these social media sites is well worth the time and effort.
Mid to large scale web sites typically use a number of site feeds to produce the content they offer. This technology has a big drawback in that visitors are quickly taken off the domain or sometime never even go to it. If the content isn't on your web site it can't be indexed by the search engine so you will never come up anywhere in a search on any search engine! When the internet was small it was realistic that you could get a top search engine ranking nationally but, with over 60,000 new web sites coming online everyday for the last several years, even unique categories are getting really crowded. Unless you sell nationally you don't have to be national, so going regional reduces the size of the competition for top search engine placement and makes the results a lot easier to achieve. Yet Search Engine Optimization is almost always national. We have found that 90% of all businesses are regional or even local and its extremely easy to get top local ranking in a given category or search term. Think of it this way... If you are a Carrier Air Conditioning Dealer in Fort Worth, Texas, is it more important to come up on page one of a national search for "Carrier" or page one when someone in Fort Worth is looking for an Air Conditioning Contractor? Your web site updating should involve taking the content of your main web site and duplicating it on other domains that drive the local and/or regional customer to your primary web site, especially if you do not serve much of your web site content directly from your domain.
Web site updating can also involve managing email accounts on the server. Companies can copy us in on new hires and terminations of employees so we can add or remove email accounts in a timely manner. Other email services may include maintaining an email database of clients for contact management and other marketing use. It may be helpful to have us to pull together elements of your web site to layout an HTML email for broadcasting special events to the email list as well. Hosting of the web sites and maintaining the registration of your domains are other useful services we offer because it keeps all the pieces of the web site in one place. What ever you require to maintain your websites, once you have a design developed, we can do it for you reliably and economically.
We strive to work within your budget to get the results you want at a price you can afford. If you use our services once, you'll use them again and again, and that's what is most important to us.
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